A traditional Mason brand will be rebranded as Saint Laurent Paris, under its new creative designer and charismatic fashion icon Hedi Slimane.
Sorry, this logo is just a kidding.
The brand will keep its YSL logo and this posted logo won't actually exist!
New name with the 13 S/S collections!
When it comes to Mr. Hedi Slimane.... I really want to share my favorite fashion story in VOGUE HOMME JAPAN #7 last year.
The story's name was "Everyday is My birthday".
The first time I saw this editorials, I couldn't help crying for how beautiful and innocent these photos were. And I figured out a reason I lived Hedi Slimane. That's because he's still kept innocence and guiltlessness in his heart. Every time I see his photo works, I feel this sort of way.
Anyway, I was really glad to hear he's coming back to the front stage of fashion industry. I've been waiting for this news for a quite long time.
